our work

from culture to concept

History making, ground-breaking campaigns keeping the world’s boldest brands relevant and resonant with young and diverse consumers.

The service design focused research helping Spotify to understand the world of under-represented streamers and Podcasters.

Insights
Strategy

The futuristic Artificial Intelligence (AI) bible unpacking the motivators and misgivings young people from Berlin have about AI as Google prepares for new product development.

Insights
Strategy

Behind the creation of Just Eat’s Localized London Strategic Handbook that set up their 2024 Marketing Activity.

Insights
Strategy

The dual-branded content campaign that ignited The Open University’s appeal with ethnic minority communities.

Insights
Strategy
Content

The factual entertainment series that slashed the NHS' year-on-year opt-out rate of Black and Asian organ donors by 90%.

Insights
Strategy
Content

The educative content campaign generating half a million views and over 1,000 registrations to the Stem Cell Donation charity.

Content

The exclusive global Gen Z chat network that helped to define and build Adidas' $10 billion sportswear category.

Insights
Strategy

The strategic playbook unpacking the cultural nuances of Black British audiences as LIONSGATE+ prepared for a Black History Month activation.

Insights
Strategy

The immersive escape room gameshow aiming to drive brand love for the brand new NCS programme.

Content

The communications guide to attracting women (including non-binary individuals) and those from an ethnic minority background to early careers in tech.

Insights
Strategy

The strategic handbook guiding best practice in communicating with pregnant women from Black Afro-Caribbean and Bangladeshi backgrounds, during the height of COVID-19 vaccine hesitancy.

Insights
Strategy

The viral public research flash mob that forced the Home Office to revise their approach to youth violence reduction.

Insights
Strategy

the secret sauce

We’ve taken the same principles that grew our impressive social media following of nearly 400,000 and applied them to consumer insights. The result? Our tried and tested Edutainment formula–a unique blend of storytelling and entertainment that’s impossible to ignore.

THE FULL RECIPE

don't be shy, say hi!

Hi, I’m Hayel! Want to find out how you can stay relevant and resonate with young & diverse consumers?