THE SECRET SAUCE

our formula means we do things a bit differently

By blending entertainment with powerful consumer insights, we spark debate, discussion and learning so audiences feel that they can open up in ways they never have before.

Whether it’s buzzers in our dating shows or stereotype-busting quizzes, our creative content sticks with your audience and keeps them engaged.

Our insights? They’re just as tasty. Our cultural specialists dig into the uncomfortable truths, to uncover actionable insights that fuel real change.

We enrol active participants aged 16-34 through gamified surveys and interactive discussions, to serve you that competitive edge.

OUR 5 C’s for
cookING up success

1

Clarity

We start by understanding your goals, audience and key challenges.

2

cast

We engage the right audience segments to ensure diverse, relevant insights.

3

craft

Using our edutainment approach, we create immersive audience insights and creative content experiences.

4

critique

We rigorously analyse data and content to ensure we’re heading in the right direction.

5

create

We turn insights into strategic recommendations and creative activations that resonate with your audience.

don't be shy, say hi!

Hi, I’m Hayel! Want to stay relevant and resonate with young & diverse consumers?