get up close and personal
01. creative
crosscheck
Test Your Creative Campaigns with Real Audiences, Real Insights
Creative CrossCheck; our signature, creative, real-time testing service designed to help brands and agencies resonate with real, diverse audiences.
Through robust testing tools and diverse audience feedback, we uncover how audiences really feel about you to ensure your creative campaigns hit the mark before going live.
Resonate Deeply With Your Audience
Using behavioural science-backed methods, we see how well your campaigns are performing emotionally, culturally, and cognitively.
In this way, we go beyond traditional reach and provide you with qualitative and quantative insights to fine-tune messaging and strengthen your cultural resonance with diverse groups.
how it works
(Custom Pricing Available)
A key element of Creative CrossCheck is our ability to target specific audience groups, ensuring your campaign resonates across different demographics.
Our segmentation options include:
- Gen-Z Creative CrossCheck (16-24 years)
- Millennial Creative CrossCheck (25-34 years)
- Ethnic Minority Group Creative CrossCheck
- Faith Group Creative CrossCheck (e.g., Muslims, Jews, Christians)
- Queer Communities Creative Crosscheck (LGBTQIA+)
- Test your early-stage creative ideas with small groups (5-15 participants) to capture initial emotional responses and feedback.
- Using emoji-based emotional tracking, participants provide real-time reactions as they experience your concept.
- We follow this up with 1-5 rating scales on key areas like emotional engagement and cultural relevance, alongside post-ad story recall to understand which elements of your campaign stick.
- For more developed or final campaigns, we scale participant numbers (30-100 participants) to better reflect your target audience.
- We implement emoji tracking, rating scales, and story recall techniques to gather a full spectrum of emotional and cognitive feedback.
- We also include reaction time testing to measure how quickly participants connect with your messaging, offering deeper insights into emotional resonance.
The juicy perks
Real, Diverse Audiences
Our testing focuses on audiences often deemed "hard to reach" that are crucial in driving cultural movements—giving you insights that are authentic and reflective of today’s diverse society.
Emotional and
Cognitive Depth
By combining live emotional tracking, qualitative story recall and reaction time testing, Creative CrossCheck offers a robust blend of both emotional and cognitive data—helping you make informed decisions at every stage of your campaign.
Segmented Testing
With our tailored audience segmentation, you can test your creative campaigns with specific audience groups, to make sure it resonates across different demographics and communities.
Fast, Scalable, Affordable
Our methods are cost-effective and can be implemented quickly, offering a high-impact, low-cost solution that doesn’t require expensive tools or complex training.
02. deep dives
Immersive research through focus group workshops, in-home interviews, and walkalongs for deep cultural insights. Perfect for consumer journey mapping and brand positioning.
Price: Project based
03. vox pops
Visual, hyper-local opinions captured through street vox pops. Perfect for creative pitching and campaign testing.
Price: From £5,000
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