Most audience research starts and ends with age, gender and location. We don’t.
Our Cultural Cluster Framework helps us understand not just who someone is, but what shapes them, what they do, and where they sit inside culture.
Age, gender, race, sexuality, disability, religion and other core demographic signals.
The communities, beliefs, identities and cultural worlds people belong to — from fandoms and faith to class, lifestyle and niche interests.
Subcultural identity
The habits, rituals, choices and behaviours that show how identity expresses itself in real life — what people watch, buy, share, attend, avoid and care about right now.
Behavioural specificity
Curbsights is our intelligence suite built from direct access to the Curb Community. Whether you need fast numbers, deeper cultural texture, live reactions or creative testing, each tool is designed to turn youth proximity into clear decisions.
How to engage the community
Fast Youth Pulse
Fast quantitative reads from n=500 to n=2,000+ respondents, across 13+ audiences.
Use when you need confidence at scale — from sentiment and segment sizing to route reactions and brand tracking.
FROM £6,800
Subculture Studio
Rich text, voice and video responses from a specific subculture, audience group or life stage.
Use when you need real-world texture, rituals, language and quotes that help shape strategy, creative or positioning.
FROM £2,000
Fast-turn live groups
Two to three fast-turn live groups with young people from the audiences that matter most to your brief.
Use when you need live reactions, motivations, barriers, clarity checks or message optimisation.
FROM £5,550
Creative Testing
Youth-native testing of creative work using our emotional resonance framework.
Use when you are testing routes, edits, concepts or campaign ideas and need a sharper decision before launch.
FROM £5,550
