The Intention
TuneCore, a leader in independent music distribution, faced declining appeal due to perceptions of high costs, payment issues, and inconsistent customer service.
With competitors like DistroKid gaining traction, TuneCore needed to realign with artists' evolving needs and reclaim its market position.
The Insight
Through a 3-month research project spanning the US, UK, India, Germany, and France, we engaged 36 emerging and professional musicians to uncover key drivers of trust, frustrations, and unmet needs.
Our approach combined: Qualitative Depth, Co-Creation Workshops and Competitive Analysis. We facilitated an interactive strategy session with TuneCore's leadership, aligning research insights with actionable recommendations.
Impact
The research led to a clear strategic roadmap to address transparency, support, and trust issues
Co-created initiatives to reposition TuneCore as a more artist-centric platform
TESTIMONIAL
Alida Goffinski / Product Manager / TuneCore
“This work was just… chef's kiss. It was exactly what we ordered. The multi-faceted market level tensions, prohibiters, and motivators for our core audience. I can't express just how impressed I am with the level of diligence, attention to detail, responsiveness and also empathy this work was approached with. Thank you Word on the Curb!”
