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Creative CrossCheck

Test Your Creative with Real Audiences, Real Insights

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Creative CrossCheck is our signature ad concept and campaign testing service that helps brands and agencies ensure their creative resonates emotionally and culturally with real, diverse audiences.

 

We combine quantitative and qualitative insights to go beyond simple reach and uncover the deeper emotional and cultural connections your creative needs to make an impact.

Ethnic Minorities

Gen-Z

Millennials

LGBTQIA +

Faith Groups

Disabled Groups

HOW IT WORKS

CONCEPT TESTING (STARTING AT £7,000):

Test early-stage creative with 5-15 participants to gather initial emotional feedback. We use emoji-based emotional tracking, 1-5 rating scales, and post-ad story recall to measure emotional engagement and cultural relevance.

FULL AD TESTING (STARTING AT £20,000):

For fully developed campaigns, we scale testing to 30-100 participants. We gather a complete spectrum of feedback through reaction time testing, emotional tracking, and story recall to understand how quickly and deeply audiences connect with your messaging.

AUDIENCE SEGMENTATION

Tailor your testing to specific groups to ensure your campaign resonates across diverse demographics, including:

  • Gen-Z (16-24 years)

  • Millennials (25-34 years)

  • Ethnic Minority Groups

  • Faith Groups (Islam, Judaism, Christianity etc)

  • Queer Communities (LGBTQIA+)

  • Disabled Communities

OUR APPROACH

  • Emoji-Based Emotional Tracking: Real-time emotional journey mapping to pinpoint high and low points in engagement.

  • 1-5 Rating Scales: Quantitative ratings on emotional engagement and cultural relevance.

  • Post-Ad Story Recall: Understand which story elements stick with your audience.

  • Reaction Time Testing: Measure how quickly participants connect with your ad’s messaging, indicating the strength of emotional engagement.

  • Mood Priming: Assess if your ad can shift or enhance the participant’s mood for a deeper look at emotional resonance.

WHY CHOOSE CREATIVE CROSSCHECK?

  • Real, Diverse Audiences: We test with audiences often deemed “hard to reach,” giving you insights that matter in today’s diverse society.
     

  • Emotional & Cognitive Depth: A powerful combination of live emotional tracking, cognitive feedback, and story recall.
     

  • Segmented Testing: Test your creative with specific groups to get nuanced cultural insights.
     

  • Fast, Scalable, Affordable: Cost-effective solutions that deliver impactful results without the need for expensive tools or lengthy onboarding.

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